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In North American social, cultural and political discourse, soccer mom (and less used soccer dad for the male equivalent) refers broadly to a demographic group of women with school-age children. In general, the term "soccer mom" refers to the concept of American post-feminist motherhood as an amalgam of traditional domestic values with modern feminism (1960s-1980s), and is associated with modern material conveniences such as the SUV and cell phone. The archetypical soccer mom is upper or upper middle class, educated, suburban or exurban, and white.